Have you ever wondered…

How certain ingredients suddenly become so well-known and sought after? Like, are there dermatologists and journalists out there screaming at their mirror that they already said Hyaluronic Acid was an amazing ingredient for skin… five years ago!! Or more, even. Who even decides these things, these trends. I heard Zinc was taking the spotlight this year, but I’ve been using Zinc for years, why is it so special now?